New media in the Information Society from the Perspective of Transactional Analysis. Tools or Co-workers?

Abstract

New technologies have provided people with new, unprecedented opportunities to transmit messages, perform work, communicate, etc. At the same time, research that has been conducted (including research that has used TA) indicates a relational nature of our contact with them. Hence, we can ask whether, for example, a computer constitutes only a tool for an average user, or maybe, it is something more. Research indicates a tendency to credit computers with a personality struc- ture (functional analysis), which, to a great extent, is similar to the personality of the user. Thus, maybe we should analyse the presence of new media in our reality and treat them not as objects but as co-workers – specific companions in our reality.