Media społecznościowe i influencerzy w życiu nastolatków
DOI:
https://doi.org/10.16926/eat.2022.11.03Słowa kluczowe:
media społecznościowe, influencer, adolescent, teoria porównań społecznych, analiza transakcyjnaAbstrakt
Celem artykułu jest analiza rosnącej roli mediów społecznościowych ze szczególnym uwzględ- nieniem wpływu influencerów na życie nastolatków. Artykuł stanowi przegląd oparty na dostęp- nych badaniach empirycznych w tej dziedzinie. Kontakt z influencerami zaspokaja nie tylko po- trzeby relacyjne, informacyjne czy rozrywkowe młodych ludzi, ale także potrzebę porównywania się z innymi osobami obecnymi w ich życiu. Z drugiej strony, może on również podtrzymywać FOMO, co w dłuższej perspektywie prowadzi do obniżenia dobrostanu społecznego nastolatka. Artykuł odwołuje się do teorii porównań społecznych i omawia rolę rodziców w kontekście analizy strukturalnej Berne’a dotyczącej korzystania przez nastolatków z mediów społecznościowych. Ana- liza transakcyjna uwzględnia również szczegóły dotyczące kontaktu influencerów z ich odbiorcami.
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Prawa autorskie (c) 2022 Agnieszka Iwanicka
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