Building Loyalty of Tourists to Tourist Destination through Sporting Event – the Case Study of Poznań Half Marathon
PDF (Język Polski)

Keywords

running events
behavioral loyalty
destination loyalty
event loyalty
sport tourism

How to Cite

Poczta, J., & Malchrowicz-Mośko, E. (2019). Building Loyalty of Tourists to Tourist Destination through Sporting Event – the Case Study of Poznań Half Marathon. Sport and Tourism Central European Journal, 16(3), 155–171. https://doi.org/10.16926/kf.2017.16.32