The main aim of this study was to diagnose the functioning of the Summer Wake Park Chełm Company in Żółtańce, which specializes in providing wakeboard services; the authors focused on using that kind of services by visitors. Research material was collected by using two techniques – categorized interview carried out with the owners of the company and questionnaires filled out by receivers of the product (N = 64) during the tourist season (2017). Respondents using the wakeboard lift also used other services available in the Żółtańce reservoir complex (SUP – Stand Up Paddling, beach volleyball, swimming). The frequency of using wakeboard lift by the visitors indicates that it is an attractive and emotionally involving sport discipline. Functioning of ventures providing high-risk sports services is directed to the young people who are looking for thrills, have limited funds to spend on entertainment and are susceptible to multimedia marketing advertisements. Tourist and sports-and-recreation companies should follow the changing market trends, bearing in mind the fact that their generic structure will multiply in accordance with market needs.