Consumerism and the Development of Consumption on the Confectionery Market in Poland

Abstract

The article is devoted to the development of consumerism and consumption in the contemporary society. In order to distinguish between the two concepts the authors carry out a comparative analysis aiming to define consumerism as a model for modern society and its functioning as well as to present the development of consumption. The analysis focuses on entities from the confectionery sector listed on the Warsaw Stock
Exchange. The discussion of consumerism as an attitude towards life and lifestyle was possible based on literature review and a case study of the confectionery sector in Poland and it proves that regardless of the type of goods the development of consumerism is determined by the same factors. The article therefore provides a platform for the identification of factors affecting consumers’ attitude and behaviour.