Image of a Life Insurance Sales Agent Employed by FME Insurance Broker

Abstract

In this paper collaborators of life insurance intermediary company, “Finnancial Marketing Group International S.A.” (FMG) was characterized. The inquiry study was performed on a population of 162 people of different age and of different professional experience.

The obtained data show that most frequently higher educated, married men, over 49 years old for whose this kind of job was additional profession one, become collaborators of FMG. These people believed in insurance products and their basic motivation in this job was earning money. Their actual success was rather low but evaluation of their insurance possibility was far higher. In consequence, systematic work, obstinacy are the factors that decide about success or failure in insurance profession.

In their own opinion, collaborators of FMG, who were selling in Poland “life policy” of “Amplico Life” insurance company declared that their market position is main advantage among different companies. As a weak part of Amplico Life activity in Poland, correspondents estimated not enough post-sale customer service.

The dynamic insurance changes on the world and on Polish market may alter the above mentioned conditions.