Role of the brand in decision-making processes of the consumer of the tourist trade

Abstract

With one of instruments which trusting of the consumer allows to get there is a brand which as a result of the information and product severe competition started performing the role of the signpost. Advantages of the brand are not for overrating, because she is facilitating not only a product identification, but is contributing to the minimization of the uncertainty which is accompanying for tourist in the moment of the purchase, as well as can provide with psychological satisfaction, allowing in the process for the achievement desired by consumers image.