Słowa kluczowe
dziedzictwo
punkty gastronomiczne
lojalność klientów
gościnność
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Abstrakt
Niniejszy artykuł koncentruje się na roli stylu życia, nawyków żywieniowych i pochodzenia etnicznego mieszkańców regionu Dżammu w kształtowaniu powtarzalnych zachowań związanych z wyborem restauracji. W obszernym przeglądzie literatury trend spożywania posiłków poza domem z rodziną wzrósł i pobudził przedsiębiorczość restauracyjną. Kilka badań ponownie odzwierciedliło związek między pochodzeniem etnicznym, reprezentacją tematyczną i dziedzictwem. Jak wspomniano, w literaturze brakuje informacji na temat lojalności i preferencji kulinarnych klientów w kontekście Indii, dlatego niniejsze badanie koncentruje się na lokalnej ludności i jej lojalności wobec ulubionych restauracji w oparciu o ich pochodzenie etniczne i kulturę, starając się uzupełnić istniejącą literaturę, a także zrozumieć wpływ wspomnianych zmiennych na lojalność rdzennej ludności Dżammu. Aby zbadać symetrię i rozkład danych, stwierdzono, że skośność i kurtoza mieszczą się w granicach. Opracowano kwestionariusz, który należało przeanalizować w SmartPLS, a także zbadać powszechne błędy metodyczne i niezawodność opracowanego narzędzia. Wszystkie wartości okazały się mieścić w zakresie. Na koniec, w celu przetestowania hipotez, przeprowadzono analizę regresji wielokrotnej, która wykazała, że uzyskane wartości są istotne statystycznie.
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